National Sticker Day is every January 13!

From its creation on January 13, 2016, to today and beyond, StickerGiant’s #NationalStickerDay celebrates the magical world of all things stickers and labels.

StickerGiant is the proud parent of our very favorite holiday, National Sticker Day! We created National Sticker Day, celebrated annually on January 13, to commemorate our company setting the original Guinness World Record for the World’s Largest Sticker Ball, the story of the creation of stickers, and the joy and fun surrounding our favorite thing in the world - making stickers and labels for you!

Historians credit the European merchants in the 1880s as the first to stick labels to their products, in an effort to promote their goods and wares to passersby.

These savvy, pre-industrial entrepreneurs used a gum paste to get the labels to adhere and, well, stick: hence “stickers.” By the 1900s, a sticker-specific paste had been developed and was widely used, most notably was used on stamps, which dried and then would re-apply when moistened.

Then a fateful January day in 1907, the 13th to be exact: The birth of Ray Stanton Avery, who in 1935 would create the "Kum Kleen Pricer Stickers," which was the first commercially available self-adhesive label. This invention led to the formation of Avery Dennison Corporation, which today has over 16,000 employees in 37 countries and sales in the billions each year.

In celebration of the first National Sticker Day in 2016, StickerGiant set the original Guinness World Record for the Largest Sticker Ball (lovingly named Saul), which ended up being 231.6 pounds and 8.8 feet around!

We then took Saul on a road trip - Saul’s Excellent Adventure, to be exact. He saw so many sights and we had a great time introducing StickerGiant and National Sticker Day to everyone we met. (Plus, we got to drive a giant sticker ball around the United States. That was pretty cool!)

Today, Saul the Sticker Ball can be seen on site at StickerGiant HQ. We’ve moved on to celebrating National Sticker Day on social media with friends and fans of stickers everywhere!

Want to join in on the fun? Use the hashtags #NationalStickerDay, and be sure to share your #StickerStory! Tag us on Instagram, TikTok, Twitter, Threads, Pinterest, and Facebook for your chance to be featured on our pages. We love seeing your unboxing videos, cool sticker art, and trendy product labels.