For a more natural look and feel to your product labels, go with our Kraft Paper option!

Our Kraft Paper Labels are printed on recycled material (made from brown, unbleached natural fibers like wood pulp) and then finished with a scuff-resistant, UV-cured varnish for added durability and protection for your designs. This means these paper labels will hold up strong while looking great! 

Kraft Paper Labels have the look and feel of a brown paper bag with a varnish that gives a sophisticated but rustic charm. These labels have a distinct, natural appearance that adds a touch of warmth and authenticity to your product packaging. The earthy brown color and textured surface of these labels make them an ideal choice for handmade or organic products. By using custom Kraft Paper Labels, you’re also sending a strong, eco-friendly message to your customers!

Compared to other label materials, Kraft Paper Labels are also a more economical packaging option. We offer a minimum of 125 labels per design, with a maximum size of 11” x 14”. And because we love all the shapes, the custom cutting for any shape is free!

Your labels will come finished on a roll without perforations and can be easily applied by hand or a label applicator. When using a label applicator, we offer 4 rewind positions for the label rolls—top first, bottom first, right-side first, or left-side first. Your applicator will indicate which of these directions you should choose. The final product is a one-layer label with a back-facing adhesive for a traditional feel during application. 

Plus, our full-color digital printing process makes it possible to have as few or as many colors as you want—we don’t charge extra color fees! You’re free to print the full rainbow (or just your brand palette.) 

Full transparency: The Kraft material does have a greater impact on how colors look, even with our white ink backup. The materials may muddy the colors slightly in comparison to our white materials. If your product is highly color-critical, it could appear slightly less punchy once finished.

The quality of our label printing allows us to print small details clearly, including font sizes as small as 5pt. Just think of the fine print on your labels for ingredients, weights, legal disclaimers, or other important information your customers should know! 

Laser cutting also means rounded corners, which has the added benefit of preventing peeling once your labels are applied. See our artwork setup tips if you need tight corners!

Kraft Paper Labels work best indoors. They are not waterproof and can be torn if needed. The label surface is writable with a permanent marker, so you can customize additional details and simply write it on your label. 

Having an identity crisis? Put a label on it! You can use Kraft Paper Labels for SO MANY things:

• Any label needing a more natural look
• Homemade products like jellies and canned goods
• Organic products
• Anything eco-friendly!
• Tamper-evident labels on body care or organic food products—they tear!
• Blank flavor labels (because you can write on them with permanent marker!)
• Custom return address labels
• Unique gift tag labels
• Gussy up generic retail bags

Our Kraft Paper Labels are best used indoors and kept dry as they are not waterproof.

Need one label for all the flavors? Kraft Paper Labels are great for this! These labels have a writable surface so you can add unique information or product details about flavor, quantity, or color. Permanent markers work best—just remember to leave some blank space in your design.

For best results:

• Apply labels to clean, flat surfaces.
• For indoor use only
• Surface is writable! Use a permanent marker to add additional details
• Go ahead and stick it!

Just Don’t: 

• Kraft Paper Labels are not outdoor durable. But our sticker options are!
• Labels cannot be perforated. If you need your rolls to have perforations between the labels, you will need to order our sticker product.
• You are not able to print on these labels (like running them through an inkjet printer)
• Don’t do anything your mom wouldn’t appreciate, but that’s just generally good advice.

Make sure your files are set up for success!

For the best possible product, we recommend the following for your art files:

• 300 dpi resolution or higher for printing
• Ensure your file’s color space is set to CMYK (otherwise colors may appear off)
• Upload any of these file formats with a transparent background: AI, PSD, PNG, SVG, TIFF, PDF, or EPS
• Vector or high-resolution raster art files are preferred for best results
• There are some size limitations with our labels – our largest size is 11”x14”.
• We require a ⅛” safety margin on sizes under 1”, but can do 1/16” on sizes above that size, surrounding your entire label so please keep that in mind when setting up your design.
• If you are looking to wrap your labels all the way around something (like a small tube or curved jar, etc) we recommend making the size about ¼” larger so that you can overlap the label.
• There may be specific requirements in your industry for labels! Please make sure you check those to ensure your labels are set up accordingly and include all necessary information.

Cutting Corners (Literally—We never cut corners figuratively):

• Laser cutting also means rounded corners, which has the added benefit of preventing peeling once your labels are applied. Depending on your designs, we are able to cut tighter corners in many cases.
• To cut tight corners for your Kraft Paper Labels, let us know in the Additional Comments box in your cart.
• Our design team will let you know if we can cut tight corners with your designs
• Our typical corner radius is 1/8" (0.125"). Our tight corner radius will be 1/25" (0.04").

Need art help?

We offer graphic art support! Our design team is here to help ensure your files are set up for perfect printing. We can even make easy corrections if needed – the simpler the art, the more we can help.

When it comes to ordering custom stickers, one of the most important decisions you can make is figuring out the best size to get. Choose a size that is too small, and your design may get lost in the shuffle. Get a size that is too large, and it may fail to impress your fans or potential customers.

Here are a few size comparisons to things we see all the time.

A quarter is about an inch in diameter, and this size works great for supporting branding labels, or small easy to hand out stickers. 

An Oreo cookie is about 2 inches in diameter for a size that allows for an easy to see logo or visible designs, in a size that will still be easily seen if applied to the back of a phone or laptop.

Standard business cards are usually 2x3 inches, and ovals and rectangles in this size are popular options for custom stickers. This size is easy to share with your fans at events to get your logo out in the world.