“We have made a mark with the stickers.…”

December 18, 2013

Q&A with Donald

What do people really dig about your product/services?: Soul Funkin Dangerous (SFD) is a funk/soul/hip hop and jazz blended band from Lexington, KY. What people dig is shakin down to the grooves. Who are the awesome people behind the curtain at your company/project and what do they do?: Donald Mason has been leading this venture since founding the band in 2009. The originator of the name, logo and all business details for the group along with lead singing and being the primary songwriter. The current band members are: Donald Mason - Lead Vocals/Lead Songwriter/Band Manager/Train Conductor Erik Shields - Drums/Percussion Matt Yeast - Bass/Songwriter Richard Mattingly - Guitar/Keys/Songwriter Josh Dargavell - Trombone Byron McChord - Piano/Keys/Composer Dr. Eric Murine - Trumpet Carlos Espinosa Jr. - Sax Why/How do you use stickers as a marketing or outreach tactic?: In Lexington, Louisville, Cincinnati, Bloomington or wherever myself or fans can reach, we have made a mark with the stickers. From light poles, bulletin boards, college campuses, music equipment cases and downtowns, the purple elephant is looking at you.

What advice would you give to a company thinking about using stickers as a marketing tactic to wow their fans. What has worked for you, what hasn’t, etc?: Stickers are great for posting places, giving/selling to customers and the ability to change from time to time if needed. The bang for your buck is immediately felt. Short run or long run promotions work well on these. List some ways that fans can support your brand to encourage growth apart from buying your product or service?: Of course, please come to our shows, buy whatever stuff we have, and give us your undying love. Short of that, tell your local venues, promoters and event organizers about us and that they would regret missing out on the Soul Funk Train! Check them out on these social channels: