September 19, 2016
Making waves for change along the Ventura River, The Matilija Coalition is spreading the proposition to remove the Matilija Dam with full color stickers.
In California, within the Los Padres National Forest sits the Matilija Dam, where it collects and controls the waters of the Ventura River as it travels down from the forest into the cities of Ojai and Ventura before reaching it's delta at the Pacific Ocean.
The Matilija Coalition is an alliance of community groups, businesses, and individuals committed to the environmental restoration of the Ventura River watershed. Starting with the removal of Matilija Dam, we are working for the recovery of the bioregion to benefit the recovery of the Southern Steelhead trout and to restore the natural sediment supply to the beaches of Ventura.Like any cause there are people for and against for various reasons. The Matilija Coalition is using the power of media to convey their story and are taking it one step further with their stickers. Their design is a colorful rendition of the Matilija Dam in the background showing how the river flows down and eventually makes waves in the ocean. This visualization of the ocean wave is around the fight for fresh water for surfers in Ventura. A great film was released at one of our favorite events SXSW a couple years ago called DamNation, which covers this topic in depth. No matter the cause, tell the story by expressing it through custom stickers.