The energy surrounding CU Boulder Athletics has reached an all-time high, fueled by Coach Prime’s transformative leadership and the exceptional talent of players like Travis Hunter and Shedeur Sanders. This year, StickerGiant had the privilege of partnering with CU Athletics to amplify this momentum with Custom Stickers that captured the passion and pride of Buffs Nation. Central to this story is the HeisMEN campaign—highlighting CU’s two Heisman Trophy candidates. With Travis Hunter securing the coveted trophy, the excitement has soared to new heights, and stickers have become a key tool in engaging fans and commemorating this historic achievement.
The HeisMEN Campaign: A Celebration of Excellence
Rarely does a college football program boast two Heisman candidates, but CU Boulder is no ordinary team. Travis Hunter and Shedeur Sanders led CU’s HeisMEN campaign, symbolizing a new era of excellence under Coach Prime. As part of this campaign, StickerGiant collaborated with CU’s Creative Team to produce Custom Stickers celebrating their achievements.
When the stakes were high, StickerGiant delivered. In under 24 hours, we printed the eye-catching “HeisMEN” stickers featuring Travis Hunter and Shedeur Sanders alongside the CU Buffs logo. These stickers debuted at the ESPN College GameDay event during the Penn State-Ohio State game, where Travis Hunter was wrapped in a flag with the same design as the sticker. The guerrilla marketing strategy succeeded, creating buzz, and rallying support for CU’s top players.
Travis Hunter’s Heisman Win: A Moment to Remember
Travis Hunter’s Heisman Trophy victory solidified his legacy as one of the greatest players in college football history. Known for his extraordinary performance on both offense and defense, Hunter’s impact goes beyond the stats—he is a symbol of determination and excellence. To celebrate this milestone, CU is rolling out a fresh batch of Custom Stickers featuring Hunter’s iconic achievements, ensuring fans have a keepsake to mark this unforgettable moment.
Stickers that Bring Fans Together
At Homecoming 2023 and 2024, fans were treated to an exciting variety of designs that captured the energy and trends of Buffs Nation. Highlights included holographic “Sko Buffs” stickers, a matte holographic cowboy boot featuring the CU logo, and gold holographic sunglasses stickers reflecting the Boulder Flatirons—a nod to Coach Prime’s signature style.
Saul the Sticker Ball also took center stage, decked out in his own gold holographic sunglasses for the blackout game in 2023. Fans eagerly "fed" Saul with custom name-tag stickers, which allowed them to write their name and graduation year, creating a fun, interactive experience that celebrated community and Buff pride. These stickers weren’t just keepsakes—they were a way for fans to show their spirit and feel part of something bigger.
Even a rainstorm couldn’t dampen spirits at the women’s lacrosse Senior Day. StickerGiant’s lacrosse-themed designs brought smiles to players’ families, with one dad enthusiastically covering his water bottle with every sticker available. These moments showcase how stickers go beyond decoration—they’re a way for fans to connect, celebrate, and share their pride.
StickerGiant: A Partner in Fan Engagement
StickerGiant’s partnership with CU Athletics is rooted in a shared commitment to excellence and community. With fast turnaround times and innovative designs, we’ve demonstrated how Custom Stickers can amplify the energy of cultural and sporting events. Whether it’s the HeisMEN campaign, Homecoming, or the “Sticker of the Game” initiative at men’s basketball, our stickers and Temporary Tattoos are helping CU fans celebrate their team in creative, meaningful ways.
Every Sticker Has a Story—What’s Yours?
As Travis Hunter and the Buffs continue to make history, StickerGiant is proud to be part of the journey. Stickers are more than just memorabilia—they’re a way to bring fans together, build loyalty, and capture unforgettable moments. Whether you’re cheering on CU from the stands or representing the Buffs in your daily life, our Custom Stickers are here to help you tell your story. Let’s celebrate this season and look forward to many more milestones ahead. Go Buffs!