February 25, 2019
Mirami's Cookies serves up an Insta-worthy sweets experience that takes American-style treats and infuses them with Asian flavors, and their rolled label helps get this brand out into the world.
Based in San Diego, California, Mirami's Cookies focuses on a high-touch experience for their customers, which includes a unique, handmade aesthetic. Miranda is the founder and baker at Mirami's, and she's passionate about making people happy with her baked goods. She studied abroad and worked in Japan, and then she moved to San Francisco to work in tech and coffee. After seven years, she moved to San Diego and settled in Southern California to share the baking concepts that she loved.
"I'm half Korean and when I lived in Japan, I really connected with the food," says Miranda. "After moving to San Diego I really wanted to use Asian flavors that no one has heard of, but I wanted to mix that with classic American style." Take, for instance, her super scrumptious Rice Krispie treats flavored with Ube (purple yam). This combination of melted butter, soft, fluffy marshmallows and crisp Rice Krispies is a classic for a reason, but it features her modern spin and baker's touch. Mirami, the brand name, is actually her nickname. It's is a mashup of her first and middle name together: Miranda Marie, and it was given to her by her older sister, Michelle.
She offers customized orders for events and has a newsletter where you can get notified when she releases the latest delicious flavors and goodies. "I found something that when I shared it with others, it made them happy," Miranda says. "I just want to keep making people happy with these treats." The plan for growth includes entering regional farmers' markets, expanding her online business for local orders, and then hopefully getting into local cafes to grow the brand.