From Sharing Cakes to Building a Brand
Gabby Duncan, the creative force behind Gabby Bakes, didn’t set out to start a bakery. What began as a heartfelt gesture, baking a birthday cake for a friend, soon snowballed into a full-fledged business as more and more people started requesting her colorful, vintage-inspired confections. Her love of bold colors and intricate designs is inspired by everything from Victorian architecture to 70s and 80s Wilton cake styles. Now, she’s baking up joy in Tampa Bay with custom celebration cakes and small-batch vegan treats that are as eye-catching as they are delicious.
But Gabby’s artistry doesn’t stop at cakes. She’s taken that same creative flair to her custom stickers and labels, which not only complement her vintage designs but also help tell her brand story.
Designing Stickers That Sparkle
Gabby’s approach to designing stickers is as thoughtful as her cakes. “Color is one of my favorite things to play with,” she says. Whether she’s pulling hues from her old Wilton magazines or sketching out fun ideas inspired by architectural details, her goal is to create stickers that are both functional and fun.
For more illustrative designs, Gabby starts with sketches or collaborates with her artist friends. When it’s time for more straightforward labels, she dives into Adobe Illustrator, tinkering with typography until it’s just right. The result? Stickers and labels that not only provide important info—like care instructions and social handles—but also add a delightful pop of color to her packaging.
One of her favorite designs? A simple yet charming holographic yellow warning label that reminds customers to keep their cake boxes flat. With beveled edges and a golden shine, it’s the final touch that brings the whole package together.
Stickers That Sweeten the Connection
For Gabby, stickers are more than just pretty additions, they’re a key part of how she connects with her customers. “Using stickers and labels has helped communicate important stuff to customers and adds a cute and colorful vibe to their packaging,” she explains. It’s a way to show that every cake is crafted with care and attention to detail, making customers feel special from the moment they pick up their treats.
Beyond functionality, stickers have become a way for Gabby to share a piece of her brand’s personality. Some are purely decorative—bright, fun designs that customers can stick on laptops, notebooks, or anywhere else they want a little burst of color.
What’s Next for Gabby Bakes?
Gabby is taking things one cake at a time, but one thing’s for sure, there are many more custom stickers and labels in her future. As her business continues to grow, she’s excited to keep experimenting with new designs and ways to make her packaging as memorable as the cakes inside.
Bringing Her Brand to Life
When it came time to find the perfect sticker partner, Gabby turned to StickerGiant. The process, she says, has been smooth and stress-free. “Printing stickers with StickerGiant has been super easy,” she shares. “They’re very helpful when it comes to color consistency and choosing holographic layers. It’s always been an easy and quick process with reliably fast turnaround.”
Gabby’s custom stickers have become an essential part of her brand strategy, helping her products stand out while reflecting the vibrant, vintage charm of her cakes.
Just like Gabby Bakes, you can bring your vision to life with custom stickers and labels from StickerGiant. Whether you’re looking to add a holographic shine, create eye-catching die-cut shapes, or design functional labels that keep your products looking polished, we’ve got you covered. Our fast turnaround times and attention to detail ensure your brand’s personality shines through, one sticker at a time.
Ready to make your packaging pop? Start designing with StickerGiant today and see how custom stickers can transform your brand!