“Stickers, a unique way to express a brand's personality…”

This week, we had a chance to catch up with clothing and accessory line Broads and their co-founder Shannon Yazurlo. Broads was started as a direct expression conduit for the outspoken masses who find targeted traction during election time. Did you know that StickerGiant started for similar reasons? Yup, in our early days, we helped customers bring political awareness through stickers, a legacy that continues to drive sticker sales today. The first batch of shirts that Broads designed were dropped in October of 2012 and boasted cheeky slogans such as "Less Politics More Hanging Out" and a Bad Brains parody tee which represented both Shannon's hometown and the current happenings in the political world. After the initial response, Shannon continued to grow the brand by releasing various shirts and accessories for both broads and blokes alike. Broads has successfully reached a wide fan demographic, something founder Shannon is very proud of. "I really love how truly diverse the supporters of the brand are. I think if you like quality products, that are more exclusive than your typical brand and you like to have fun, than Broads is for you!" says Shannon Yazurlo.

Q&A with Shannon

What do people really dig about your product/services?: People really love how I've built a unique and refreshing lifestyle brand with Broads. Fans of Broads appreciate how I keep the products exclusive and put a lot of time into the the little details including the packaging, and we get a lot of phone calls into our 'Party Hotline!' Who are the awesome people behind the curtain at your company/project and what do they do?: I started Broads exactly one year ago today, and I still do most of the work myself but I love my group of 'Broads' who've had my back with this project, contribute to the blog, and model the gear as well as the 'Bros' who help with shooting our lookbooks, designing the website and doing various multi-media projects. Why/How do you use stickers as a marketing or outreach tactic?:  Stickers are a huge part of Broads current guerilla marketing techniques. Since this brand all started with an idea and some legs, the logo caught on quick. It's great to use stickers as a way to promote the brand all around the world at such a low cost. I love sending sticker packages out with each order and to friends in distant cities or countries. Also, when my friends travel I always lace them with a ton of Broads stickers before they head out. In addition to using Stickers for guerilla marketing techniques, I also use stickers for sealing all of our shirts after they've been poly bagged for a professional touch and of course I put stickers on the outside of each package so our logo can gain some traction during the shipping process.