“Stickers are a must-have marketing tool…”

Vid Luther founded Pressable, formerly known as ZippyKid, in 2010 after seeing how much time his clients were wasting on configuring servers to work with their WordPress websites instead of using WordPress to grow their businesses. People dig that Pressable not only makes WordPress websites run faster, more stable, and securely... but also that it's backed by a dedicated team of Happiness Deliverers who know WordPress. In a recent survey, the thing that customers said they love most about Pressable is the amount of dedicated support. And that's what they're most proud of. With a dedicated team of "Happiness Deliverers" whats not to love about this company?

Q&A with Taylor

What do people really dig about your product/services?: Pressable is dedicated to making WordPress hosting easy, fast and reliable at scale. While we're most proud of our support team, there's also technical aspects of the hosting platform that developers dig as well. The hosting architecture is the only solution that allows users to collaborate with developers without sharing passwords. And, unlike other hosting solutions, WordPress sites that run on Pressable are capable of handing 20 times their average daily traffic. This makes developers really happy, no ramp up to prepare for traffic. Who are the awesome people behind the curtain at your company/project and what do they do?: Vid Luther  is the CEO & Founder: He started Pressable in 2010 and hasn’t slept since. He says he’ll sleep when he’s dead, or successful, or successfully dead. Graham Christensen is the Senior Devops Engineer: He's the man behind the curtain, constantly improving, tweaking, and perfecting the platform to make it faster, stable, and secure. Kai Armstrong is the Director of Happiness: He leads the support team of Pressable Happiness Deliverers. He wears lots of hats, but his primary role as the Director of Happiness means he spends a lot of time building great things that make customers happy. Happiness Deliverers: Roberto Villareal & Christian Torres help customers by answering questions and resolving issues that pop up. Taylor Williams (That's me!) is the Marketing Maven: I help share our story and promote Pressable. Becky Moore is the Office Manager: But you can call her Queen B. Becky has taken on the task of improving the billing system, closing sales, and a ton of other things that keep the lights on. Why/How do you use stickers as a marketing or outreach tactic?:  Stickers are a must-have marketing tool for any small business or startup company because they are so versatile. Plus, they're not expensive to produce and you can have fun with it. Here are some links to see how Pressable uses stickers to promote our startup company:

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GEEKDOMS' STARTUP WALL OF FAME

What advice would you give to a company thinking about using stickers as a marketing tactic to wow their fans. What has worked for you, what hasn’t, etc?:  Think outside of the (sticker) box. When done right, they're more than just something to slap on your laptop. Think about how you can create something that maintains brand standards but is also versatile enough to use in many different situations and among many different audiences to grab attention. Our logo is a combination of a mark (the Pressable symbol) and type (the text). Instead of printing it together as one sticker, we decided to print each one individually so that we had the freedom to position them in ways that worked best for our brand on each surface/area that they were placed. This also gave us the freedom to only use the mark or only use the logotype when needed. List some ways that fans can support your brand to encourage growth apart from buying your product or service?: Connect with us our social networks or stop by our blog at Pressable blog and let us know what WordPress questions we can answer for you. Can you leave links to your social media outlets so that our community can get social with you?: FACEBOOK TWITTER