April 29, 2015
Every where you look right now, new watches, wrist bands, and applications are changing the way we work out and track our fitness. Under Armour is keeping it all connected.
"Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation."
Most of us associate Under Armour as just a clothing company but they are much more than that. The key word in their mission statement is "innovation." This drive to innovate has led to UA Record, a new digital health and fitness community for athletes and fitness enthusiasts to connect, track and challenge each other.
Under Armour is creating a whole fitness world rolled into an app that will motivate, track, analyze, and provide great tips. Easy to use, log your workouts, share them with the community, and see what fitness experts are saying. In rolling out this new program, Under Armour has also made it compatible with the new Apple Watch just now hitting the market.
That isn't there only tactic in promoting this new community of Under Armour Connect Fitness, they also are using three premium clear stickers to market and brand their fitness apps. Slap one on your phone and keep moving because that record number of steps in a day won't break itself.