Rocket Edibles is a new startup offering cannabis infused consumables that are organic, gluten free and non GMO. We printed this rocket-shaped die cut for them as they prepare to launch with our custom logo stickers.
People are buying a record amounts of cannabis in legal states. For instance, last year here in Colorado, the state brought in $1 billion-plus in marijuana sales. This rising tide has raised many ships, and Rocket Edibles is entered a niche with the growing legal marijuana market: edibles. Edibles are simply that--cannabis that you can eat, and sales are climbing 50% or more year over year. Edibles come in cookies, chocolates, candies, pills, tinctures, drinks, mints and many other new and innovative delivery methods. It's a fast-growing segment.
"Among Colorado, Washington and Oregon, edibles ranked #3 in terms of market share of dollars sold during 2016, capturing 12 percent ($269.8 million) of the $2.33 billion cannabis market. Flower leads with 58 percent of the market, followed by concentrates at 20 percent." -BDS Analytics, April 6, 2017
As you can see in the picture, they have three colors at work: white, black and green. The plant itself is the engine powering this ship, and the die lines on the sticker feature two custom shapes in one when you analyze the design--there's the ship and the fuel, and both work together in a fully branded logo. It's bold, yet understated.