August 30, 2010
The custom band sticker is a StickerGiant staple. Most new bands don't have much money for advertising or promotion. Stickers are incredibly cheap, easy to distribute, and can give you a presence in the places your audience hangs out. Custom stickers last a long time, don't spoil and never go out of style. They are easy to transport (hundreds will fit in your coat pocket) are very cheap to send in the mail and are a fun giveaway.
Our custom sticker printing services are second to none. For bands, we recommend keeping the stickers small, because there's more places for smaller stickers to go. Try to limit yourself to just a few colors, to keep the costs down. If your band has a logo, design your sticker around it, and always include some kind of contact information – email or a web address or a MySpace page. You want any potential fan seeing the sticker to be able to find you! Here are four ways to think about distributing your band's stickers:
1) Concerts of bands in the same genre are a good place to start. Bring them to concerts and hand them out, but resist sticking them all over the venue – they'll just get scraped off and piss off the staff. If the venue has a place where they encourage stickering, like a posterboard in a bathroom or something, definitely take advantage of it.
2) Include stickers with merchandise. If you are selling CDs, every CD should have a sticker or two included. If you have a gig, give a stack to the doorman to hand out to everyone attending.
3) If you have a MySpace page or a website, include an offer to send free stickers to fans. Ask them to friend you on MySpace and send an email to you. In exchange for free stickers you get a mailing list of potential fans that you can announce your gigs to. If you don't want to spend the money required to mail free stickers you can ask users of your websites to email for instructions on how to get free stickers. When the users write and email to you asking about the stickers, you can instruct them to send a self addressed stamped envelope (SASE) to you saving you the money and time required to label and send stickers out in the mail.
4) Last but not least, friends and family members are your core support group. Give them a few stickers each and ask them to spread the sticker love. You will be surprised where the stickers may end up.
You can tell we love band stickers at StickerGiant – just look at the bands that show up on this blog!