We're kicking off season two with a special episode to celebrate National Sticker Day. We welcome on Jesse, StickerGiant marketing director and the person behind Saul the world’s largest sticker ball and National Sticker Day. We dove into that story in the episode about how Saul was created, plus what we have in store for this new season.
Top of Mind
Hamish: Winter Stickers
- Jelt - white on black logo tying in product attributes
- Hugh Jass Fatbike series - fun logo on a beer growler tying in the flannel design
- Lifestylez ski tours - classic POW design and also this awesome camper snow cat
- Jackson Hole Ski Resort - fun lift stickers and whimsical snow designs
Andrew: Cutwater Spirits story about static clings and canned cocktails on the blog last week.
Interview with Jesse Freitas of StickerGiant
We started with where the idea for National Sticker Day came from and how you go about starting a National Day. We focused on how the challenge came from our CEO John (Listen to his story from Season 1, it's a great!). He said it had to be more than just a day, it had to be a PR drive, and we discussed how the team came together to come up with new ways to create interest.
Then came the significance of January 13th, as it's R. Stanton Avery’s birthday. He was the first person to put adhesive on for labels and brand them as a product, so that's where that came from. You've probably used Avery office products, so we were honored to be able to give a tribute to a true printing industry luminary.
We started talking about the story of building Saul and then the Guinness World Record. One part of the Sticker Ball and the World Record challenge was that it turned into a team building exercise in the factory and out in the community. This helped out the larger media strategy with events and great exposure, and then we went deep into the first National Sticker Day and all of the media placements around it, from the Late Show with Seth Myers and other local media. Saul has since helped StickerGiant gain placements in Forbes magazine for their Small Giants story, Mashable, National Geographic Kids and Roadside America. Finally, Guinness featured Saul in a great video and entry on their website.
In fact, it was the Roadside America experiment that helped us come up with our 2018 concept of factory tours and even more community involvement. We truly do want to share these stickers stories with the world, so we now have a weekly tour scheduled every Friday at 2pm MST dedicated to showing everything we put into our process, including adding your name to Saul the World's Largest Sticker Ball.
Podcast Episode 2: Live February 12th
Next month we'll welcome the team from Longmont Bicycle Company onto the show. They’re a local customer of ours printing promotional Die Cut Stickers for their bike shop. Hamish is really excited for that episode as he is a die hard mountain bike geek and loves any opportunity to talk bikes. Local bike shops are under a lot of pressure these days, so it’s cool to have a local shop on so they can tell their story. Stickers have always been prevalent in the bicycle industry, and the industry was definitely one of the early adopters of sticker marketing.
As you'll see, we are switching up our schedule for season 2. We are still recording on a Friday but we will be making the podcast available for download on Monday making sure its ready for download for everyone’s commute.
As always, the podcast will be available to download in all the usual spots: iTunes, Google Play, Stitcher, SoundCloud and Radio Public.
Music & Art
Opening music Cha Cappella – Jimmy Fontanez
Closing music My Rollercoaster – Kimya Dawson
Art Alan Peters -Jupiter Visual