September 11, 2013
Creativity is piercing the mundane to find the marvelous. - Bill Moyers
Whether you're a writer or a designer, there's nothing more frightening - or inspiring - than a blank page ... Designing a new sticker is like facing that blank page, and then some. It's a blank page and moving target, all in one. Design success isn't found by just checking off the boxes and flicking the switches. If it was that simple, anyone could blast through the ordinary to reach the stratosphere. You've got to start with a great idea and steer it all the way through to completion. Lets go two-for-one on the quotes today and borrow a chestnut from Thomas Alva Edison ... "genius is one percent inspiration, ninety nine percent perspiration." Bottling magic is one thing. Getting it to market is quite another. If you want a truly marvelous custom sticker that stops 'em dead in their tracks, you'll do well to trust the instincts of a creative design professional.