March 7, 2016
From finding fresh ingredients to new innovations in pizza baking, there are a lot of little things that going into making great pizza. Every year there is an International Pizza Expo where all things from sauces to ovens are on display.
That’s right. The International Pizza Expo is this week, March 7th through 10th, and pizzeria owners, bakers, suppliers and vendors of all things related to the craft take over the Las Vegas Convention Center. The expo is the largest pizza show in the world.
Over the course of four days, there are workshops on pizza startups to educate, a giant exhibit hall for vendors to display their offerings, and even pizza dough tossing contests. There are around 500 exhibiting companies this year. All the ingredients to put together a pizza business the right way and enjoy yourself.
Wait! We forgot to mention the awesome necessity of custom stickers and labels that go into promoting pizzerias and pizza products. For years, we have helped supply pizza shop owners with fun stickers to help people celebrate their favorite pizzas. They have a lot of success with this type of promotion to enhance the word of mouth that goes with baking up tasty pizza.
Here are five ways to let your customers endorse you:
- Make your stickers fun, and make them free. People will be happy to spread them around.
- Speak in an authentic voice. Stickers should match the experience people have with your brand.
- Make it fun for employees. Happy staffers make great ambassadors.
- Change up your message, but keep branding consistent.
- Be nice to your neighbors: If sticking gets out of hand, clean it up. “When we cater events, the first thing we ask organizers is how they feel about stickers.”