How Breweries Use Custom Stickers & Labels to Make Their Brand Stick

Craft beer is all about storytelling—about flavor, artistry, and the community behind every brew. And what better way to reinforce that story than with custom stickers and labels? From limited-edition merch to interactive packaging, breweries across the country are using stickers and labels in creative ways to leave a lasting impression on their customers. Here’s how some of our favorite breweries are making their mark. 

Celestial Beerworks: Matte Sticker Sheets for a Once-in-a-Lifetime Event 

Dallas, TX 

When your brewery is on the path of totality for a solar eclipse, you throw an epic party. Celestial Beerworks did just that, celebrating April 2024’s total eclipse with specialty cans, new swag, and matte Sticker Sheets that captured the cosmic vibe of the event. These trendy, durable stickers made the event even more memorable, proving that custom stickers can be the perfect complement to one-off experiences. 

Movement Brewing: Matte Die Cut Stickers for Flagships 

Rancho Cordova, CA 

Merch matters, and Movement Brewing knows that stickers can be more than just giveaways—they can be profitable, too. Their matte Die Cut Stickers feature fan-favorite beer characters like “Shark Moustache,” a hazy session IPA. Sold in their taproom for $2, these stickers aren’t just fun collectibles; they’re a portable billboard for the brewery. By incorporating stickers into their merch lineup, Movement Brewing proves that customers are willing to pay for unique branding elements—especially when they’re tied to their favorite beers. 

Hello Brew Co & Reverence Brewing Co: Labels for Collaboration Beers 

Fort Collins & Denver, CO 

Beer collaborations are a big deal in the craft industry, and Hello Brew Co and Reverence Brewing Co took it a step further with custom Matte Labels for their Pride Month beer, "Love Is…". This hoppy cream ale was not only a celebration of love and equality, but also a fundraiser for LGBTQ+ organizations in Colorado. The beer was available on tap and in cans, featuring vibrant can artwork that stood out on shelves. By using custom labels to reinforce the message behind the brew, these breweries created a product that was  meaningful, delicious, and served their communities.  

Oskar Blues knows that a great beer deserves a great brand experience. For their BA23 Volume 11, the 11th release in their Barrel-Aged Series, they turned to custom matte Die Cut Stickers that featured the same artwork as the beer’s label. Designed by Self Destructive Tendencies, these stickers became instant collectibles, adding to the exclusivity of the release. Available only at their Brevard, NC , and Longmont, CO taprooms, the stickers helped fans carry a piece of BA23 Volume 11 home—long after the beer was gone. 

Odell Brewing proves that custom stickers aren’t just for logos —they’re perfect for marketing events, too. To celebrate Galentine’s and Valentine’s Day, they released glossy Sticker Sheets filled with fun, beer-themed designs. These sheets included peelable stickers with Odell’s logo, Valentine’s-inspired graphics, and humorous phrases that resonated with beer lovers. Their Instagram post said it best: “Beer is definitely our Love Language!!!” Stickers like this show how breweries can embrace everyday holidays in a way that engages their community, boosts taproom traffic, and lets their customers take a piece of their brand with them. 

Community support is at the heart of craft beer, and Cooperage Brewing embraced this by creating custom Glitter Stickers for Pride Month. These dazzling designs not only added flair to their brand but also reinforced their commitment to inclusivity. Breweries can use stickers to foster community engagement, show support for LGBTQ+ organizations, and raise funds through charity pint nights, turning a simple piece of merch into a meaningful statement.  

Craft Beer Professionals: Writable Matte Stickers for Conferences 

Conferences are all about networking, and Craft Beer Professionals (CBP) knows that name tags are one of the best uses of stickers, period. Each year, StickerGiant provides writable matte Die Cut Stickers and custom Sticker Sheets for CBP Connects conferences, making it easy for attendees to introduce themselves and start conversations. Playful sticker designs add a fun, personal touch to the event, ensuring that CBP Connects leaves a lasting impression—just like the breweries it supports. 

Make Your Brand Stick with Custom Stickers & Labels