Custom stickers help promote Cusa Tea

In our modern times, we crave convenience and quality. Yet it's rare to find both in a small packet. Today, we'll highlight one Boulder, Colorado, entrepreneur that has found a way to bring an ancient leisure and wellness activity up to speed for the 21st century. Cusa Tea can be made, hot or cold, in just three seconds. And the single-serving tea packs are all made with high-quality, USDA Organic certified teas and fruits, primarily from India and China with no added fillers, or sugar. The entrepreneurs at Cusa Tea are using their custom logo stickers to help share their story, whether it's in orders or at trade shows, these portable promotional tools help reinforce their green logo and bold brand name.

Travel opens doors to new ideas

"I discovered my passion for tea when I visited the traditional tea shops of Hong Kong as a study-abroad student," says founder Jim Lamancusa. "I was inspired by southeast Asia during that first trip, and I ended up living in the region for over two and a half years."

For Lamancusa, that life-altering trip provided a new perspective on this beverage, and the region was an open-air classroom that gave him a real-world education in the craft and culture of tea. He visited tea plantations and shops throughout China and India, not in search of business opportunities, but rather because he loved the experience of finding the best cup of tea. Lamancusa spent the next fifteen years working in various industries, promoting a range of goods, from eco-friendly food service packaging to high-end ski mountaineering gear. Oh, and drinking tea. Lots and lots of tea on his journey to developing and perfecting Cusa Tea. 

From concept to final product

Then, one weekend a few years back, Lamancusa was on a backpacking trip in the Colorado Rockies. While his camping party prepared breakfast, he noticed that his friends were all pouring instant coffee packets. He sat back and dunked his tea bag into his camp mug, both enjoying the moment and seeing the clouds of a brainstorm brewing. That was the spark of invention for Lamancusa. Once he returned home, he started his tea experimentation. It didn't take long for him to innovate around the production methods for instant beverages. His goal was to highlight a new brewing and dehydration process, and it took nine months of planning and testing to get the result he wanted: a final product that reflected the flavor and nuance of high-quality tea, but in a container that delivered a perfect cup of premium organic tea in seconds.

Promote your brand with custom logo stickers

We see plenty of stories like Jim's every day in the sticker factory. We see honey brands, auto shops, music teachers, and dozens of small businesses that roll through the printers with their custom stickers. Each one is a story, and each story has a sticker. For Cusa Tea, it's a square kiss cut sticker. For the auto shop, it might be a oil change reminder window sticker. The honey company might be using a matte label. And these are just a few examples. But they all start with an idea, and they end with a sticker. Then that sticker travels the world and helps tell the story of that great idea.