September 30, 2022
Makers and DIYers need stickers and labels to help tell their story and build a brand, especially when you sell online.
To help you grow your craft or handmade business, we have a sticky product that can help you sell your candles, plants, water bottles, and more.
We will talk about how each of our products can help your build your brand, and then at the end of this post there is a selection of customer stories from the craft and handmade industry to provide inspiration.
Matte Labels For Handmade Goods
Let's start with Matte Product Labels, which are the ideal way to brand your hard work. Label design is a crucial element of any product. Matte labels are soft to the touch and feature a writable surface, which is ideal for numbering items or for putting on prices or adding in dates. If you leave blank space in the design of the label, you can have more options for labeling various products that still feature your branding. Matte labels also work well on skincare products or any type of jar.
Glossy Labels For Products
Next are glossy labels, which are a classic labeling option. We have two options for glossy labels. There are our Glossy Labels that are opaque and features fully-printed backing that is not see-through, and we have Clear Labels that are see-through and have a glossy finish. You can customize your label shape to match your brand in either of these options, which allows you to add in your personal style. Clear labels help your products stand out, as this label type is nearly transparent. They are designed for indoor use and they are moisture resistant, which means they can be used for cold storage or hot items like candles. Glossy labels are our most popular choice for custom labels, and they are made for indoor use. We see these labels on beverages, food, packaging boxes and many more custom uses from our customers.
Die Cut and Kiss Cut Stickers for Makers and DIYers
We'll continue with sticker options. There are two types, Die Cut Stickers, where the design is custom cut around your shape and the backing is split for easy peeling, and Kiss Cut Stickers, where the backing is oversized and your sticker peels off the backing. Kiss Cut Stickers are great for stacking up at the point of purchase, and Die Cut Stickers are perfect for hang-tag stickers on a retail display or as a free promotional item in a box when it's shipped. Die Cut Stickers can also come in stickers sheets, which are an economical way to get many designs onto one sticker. In general, a custom sticker acts like a portable billboard for your brand, and whether you sell it as a product or included as a freebie, you can build brand loyalty with your customers when you give them a way to promote your goods and services. It's that added touch that can set you apart in your industry.
Customer Stories
We'll finish with customer stories from the maker and DIY space. We have thousands of creative customers, and we love to share their stories to provide inspiration to others and to celebrate their hard work.
Below is a sampling of the artists and makers that we’ve featured on our blog and podcast, in categories like stationery, handmade goods, DIY kits, craft classes, and brick-and-mortar stores. These customers all either use stickers as part of their product line, or they are using labels to brand the physical items them sell. Click through the links to listen or watch more of these stories and learn how these customers brought stickers and labels into their businesses.
- Mia Semingson is the owner of Two Hands Paperie, a paper and bookbinding store on Pearl Street in Boulder, CO.
- Angie Chua is the founder, heart, and soul of bobo design studio where she designs and creates wanderlust inspired stationery, stickers, and travel accessories that encourage and enable you to go out and explore the world around you. In addition to her product-based brand, Angie is a freelance hand lettering artist and illustrator.
- Maker General is a store on Main Street in Longmont, CO offering supplies, workshops, and classes, for crafters, makers, and gifters from their downtown store. Maker General is for the makers out there creating clothing and fabric based textiles and crafts. They have all the basics you would need to create your own clothing, such as a new shirt or skirt, and some other unique gift items as well.
- Abby Glassenberg is a co-founder of the Craft Industry Alliance and now serves as its president. She’s a sewing pattern designer, teacher, and journalist. She’s dedicated to creating an outstanding trade association for the crafts industry. Her vision was to build a thriving trade organization that meets the specific needs of today’s craft industry professionals and offers an opportunity for makers, suppliers, designers and writers to join together as allies under a united “craft industry” umbrella.
- Ellie Lum is the founder, pattern designer, and head educator at Klum House. With over twenty years of professional bag making experience, she draws on her roots in the industrial sewing industry to make heavy-duty bag making fun and accessible to home stitches.
- Jenny Penton is the founder of Planner Perfect, a company whose mission is to inspire women to Write a Better Story and become a visionary that can map a life they love. She's sold over 200,000 planners, notebooks, journals and leather traveler's notebooks; plus countless rolls of washi tape and stickers.
- Partners in Print brings people together by using old printing presses to amplify new voices, share knowledge, and spark creativity. Partners in Print has an interesting backstory, as they are a lo-fi group based in a high-tech city. What started as the Letterpress Program at Seattle’s School of Visual Concepts (SVC) spawned a community of printers
- Mike Wetsch is in the woodworking business, and Rockstar Woodcraft is his creative expression in action. To help promote the brand when a a new custom piece leaves the store, Mike uses a kiss cut sticker to give an extra bit of marketing.
- Brandy Wayne is a woodworker and artists based in Long Beach, California. She conceptualizes and fabricates a variety of custom cutting boards and other artistic creations through her online store.