August 23, 2016
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Photo credit to Joseph Lapiana[/caption]
Avery Brewing is all about brewing beer for eccentric pallets as they roll out different styles of ale and lager that can't be categorized. One of their recent year round additions is El Gose and they are getting the word out through custom stickers that match the beer can art.
Avery Brewing has been around since 1993 and over the years has won several awards for their craft beers. Just last year they moved into a large new facility in Gunbarrel, Colorado that has an amazing tap room for beer drinking. They also offer guided tours of their facility every day.
Since their beginning, Avery has used stickers as a big part of getting their brand out through fans. It would actually be hard to spend anytime in the Boulder County area and not see an Avery sticker on the back of a car. In their recent release of El Gose, they designed a sticker with the skull art from the beer brand and listed their name at the bottom. The tag line for El Gose is "¡Salud and Prost!" which is "Cheers" in Spanish and German which is feature on the top of the sticker. This design plays into the mixture of styles used to make El Gose. The digitally printed custom sticker looks great with the colorful art really popping out of the design.
El Gose is a German-style sour ale with lime and sea salt added. As Avery states on their website, "A timeless, traditional tart gose (goes-uh) with its zesty and salty disposition is brightened by a tangy citrus twist. A bier for every día!"
Matching their unique style in beer with their sticker branding, we can't wait to taste and see the next great craft beer from Avery Brewing. Check out this quick video showing the Avery Brewing facility: