Stickers say I've been there.
Is your brand, event or project a destination? Nothing says "We experienced something awesome together," better than a sticker.
Whether you’re attending an event thousands of miles from home or participating in a project in your local community, stickers are a great way to commemorate and connect your attendees.
Falls Church, VA-based bicycle shop Bikenetic has turned their retail/repair brand into something more by hosting outside events that draw a crowd. Stickers are a great way for them to unite their fan-base. "We're a bicycle shop. But we also host concerts by local and national singer/songwriters right here in the shop on our custom built stage," says co-founder Jan Feuchtner. With unique brand features like a concert venue to work with, stickers remind your following to tell others about their experience.
Whether fans are visiting your company, event, or project, people are proud to share their participation. And what’s better than celebrating their attendance with a certificate, a pin, or weather-proof sticker. For them, it personalizes the experience and encourages them to share their experience with others.
5 tips for using stickers to signify commemorative participation:
#1 Make the sticker exclusive to members.
The harder it is to get a sticker, the more valuable it becomes to your network.
#2 Let the design signal a rare accomplishment.
Build interest and drive conversation by making sure that your sticker represents something unique your customer participated in.
#3 Slogans, pictures and colors express inside referencing.
Appeal to your unique member-base by designing a sticker that speaks exclusively to them.
#4 Verify membership so that stickers remain coveted.
Your club members are driven to unite when tougher participation standards are required. Let your sticker reflect and honor their commitment.
#5 Vet thoroughly, but be timely.
Don’t make membership approval so stringent that you forget to reward long-term participants.
