One of the challenges that face businesses owners and brand managers alike, is messaging products and services in a way that directly satisfies customer needs. But getting into the minds of your customers is often harder than you think. Which is why StickerGiant set out to further investigate the products behind some of our customers in the hope that we can better serve the people behind the brands that keep us in business.
1. Make Your Customers Real:
Next Thursday January 23rd at noon StickerGiant will be hosting it’s first ever Customer Love company-wide potluck. The gathering will feature ingredients from our very own customer base. To enhance our regularly scheduled employee meal, team members have been instructed to create a delectable dish featuring ingredients from an existing customer.
2. Profile Your Customer:
To aid in the process we have compiled a list of customers that manage food-related products. However the way in which these ingredients will be used has been completely left up to the cooks.
3. Get Creative:
For an added twist we are allowing employees to showcase vendors who have food items that feature sticker-based product labeling, but that may not necessarily have sourced their label from us. Product access is sure to pose an interesting challenge for those participating.
4. Share Your Research:
Along with their potluck contribution, our Team will be individually reporting on the customer ingredient they chose to add to their unique dish. Our goal is that this group activity will help us get to know the products behind the people we serve and thus help us think about stickers in the same ways that they do.
5. Rinse and Repeat:
Customer needs are constantly changing, which is why we've realized that an activity like our potluck won't teach us everything there is to know. Thus, it's going to be important for us to remain diligent in our follow-up with customers. Whether we're planning a potluck, interviewing for a blog post, or processing a sticker order over email, every touch is an opportunity to better understand what drives our customers. The true test is to prove that we are listening.
What internal processes does your business employ to better understand your customers?
