5 Tips To Build Brand Community With Stickers

Everyone wants to belong to a community and if your business naturally supports a fan base, let your members/customers represent their membership with a sticker. Stickers recently printed by the Colorado Dairy Goat Association represent a perfect way to tap into goat lovers everywhere, while clearly identifying the membership source. Brand enthusiasts use cars, laptops, phones, power tools and more to highlight their brand loyalty. And if your sticker design can speak to your membership base, it increases the chances that your sticker will earn you surface real estate and thus real-world exposure. 5 tips to encourage your customers to build brand community with stickers: #1 Find your ideal brand community Align your brand with a pre-established organization and maintain consistency with sticker distribution. Over time, they will remember you when they are ready to buy. Free sticker distribution is an easy way to show goodwill and also drives referrals. #2 Stickers maintain your exposure at community events This is especially effective when you are just starting out. Other businesses in your industry or town are sure to be representing their brand at events too, and their pre-existing klout helps drive your credibility when they are holding your stickers. Group involvement builds organically-derived interest and trust. #3 Start a conversation, don’t drive the sale Stickers are a way to get your foot in the door. Think of them as a way to start dialogue, not a means to an end. They are a fun way to add remarkability to your relationship building skills. The rest comes with consistency. #4 Stickers are friendlier than a business card A sticker emotes passion for what you do, while also driving brand awareness. Stickers offer more authenticity than a traditional business card – and are a better reflection of your individuality. #5 Be patient Keep in mind that it takes a long time to build awareness to ensure that when your contact is in need of your services, they think of you. Sticker marketing is an investment in your business future, a means to delight people now so that they think of you later.