Q: What's the difference between Stickers and Labels?

Stickers are designed for promotions, branding, and outdoor use, while Labels are designed for product packaging. Custom Stickers are durable, weather-resistant, and available as individual stickers or on rolls. They're ideal for water bottles, laptops, vehicles, giveaways, and retail merchandise. Most stickers include UV protection and are resistant to water, oil, scratches, and fading. Custom Labels are finished on rolls and designed for packaging applications such as bottles, jars, candles, cosmetics, food products, and shipping boxes. They can be applied by hand or machine and are available in a wider range of material options, including clear, paper, recycled paper, and kraft paper labels. Choose stickers if you need: Promotional stickers or branded merchandise Outdoor durability Individual stickers for handouts or retail sales Specialty materials like holographic, glitter, or glow-in-the-dark Choose labels if you need: Product packaging or container labeling Roll labels for hand or machine application Food, beverage, cosmetic, or candle labels Clear, paper, recycled paper, or kraft label materials

Q: What’s the difference between matte and glossy stickers?

Matte and glossy refer to the sticker’s laminate finish. The finish affects how your design looks, not whether the sticker is durable. Glossy laminate has a shiny, reflective finish that makes colors appear brighter and more vibrant. Matte laminate has a smooth, low-glare finish that creates a softer, more refined look. The best choice depends on the material and visual effect you want: White BOPP Stickers: Glossy adds bold color and shine, while matte creates a softer, low-glare finish that you can write on with a permanent marker. Clear Stickers: Glossy creates a polished, glass-like look, while matte creates a semi-frosted appearance that softens transparency and reduces glare. Holographic Stickers: Glossy enhances the rainbow shimmer and reflective effect, while matte creates a more muted metallic finish with a softer sheen.

Question 1

What are Custom Stickers?

Accepted Answer

Custom Stickers are printed to your artwork and available in multiple materials and sticker types, including Individual Stickers (Die Cut), Sticker Sheets, and Sticker Rolls (Kiss Cut).

Question 2

What size should my Custom Sticker be?

Accepted Answer

StickerGiant offers custom sticker sizes from 0.5" × 0.5" up to 11" × 14", so the best size depends on where you’ll use it.

1 inch (about the size of a quarter): Small items or subtle branding
2 inch (about the size of an Oreo): Laptops, water bottles
2 × 3.5 inch (business card size): Events, promos, handouts

If you’re unsure, cut a piece of paper to size and place it where the sticker will go. You’ll always receive a proof before printing.

Need help deciding, check out our "What Size Should My Sticker or Label Be" guide.

Question 3

Are Custom Stickers water resistant?

Accepted Answer

Yes. All of our Custom Stickers are water resistant and also resist UV, oil, and scratches. They perform well in rain, snow, and brief water exposure, but are not designed for long-term submersion.

Need more detail? Read our full explanation of water-resistant vs waterproof stickers.

Question 4

Are Custom Stickers dishwasher safe?

Accepted Answer

Our Custom Stickers are water resistant and durable, but not dishwasher safe. Repeated dishwasher cycles can affect the laminate over time. For best results, we recommend hand washing.

Question 5

Can I order Custom Stickers in bulk?

Accepted Answer

Yes. We offer low minimums for small runs and support bulk orders for larger quantities. Whether you’re ordering a few dozen or several thousand, you can choose the quantity that fits your needs.

Question 6

What's the difference between Stickers and Labels?

Accepted Answer

Stickers are designed for promotions, branding, and outdoor use, while Labels are designed for product packaging.

Custom Stickers are durable, weather-resistant, and available as individual stickers or on rolls. They're ideal for water bottles, laptops, vehicles, giveaways, and retail merchandise. Most stickers include UV protection and are resistant to water, oil, scratches, and fading.

Custom Labels are finished on rolls and designed for packaging applications such as bottles, jars, candles, cosmetics, food products, and shipping boxes. They can be applied by hand or machine and are available in a wider range of material options, including clear, paper, recycled paper, and kraft paper labels.

Choose stickers if you need:

Promotional stickers or branded merchandise
Outdoor durability
Individual stickers for handouts or retail sales
Specialty materials like holographic, glitter, or glow-in-the-dark

Choose labels if you need:

Product packaging or container labeling
Roll labels for hand or machine application
Food, beverage, cosmetic, or candle labels
Clear, paper, recycled paper, or kraft label materials

Question 7

What’s the difference between matte and glossy stickers?

Accepted Answer

Matte and glossy refer to the sticker’s laminate finish. The finish affects how your design looks, not whether the sticker is durable.

Glossy laminate has a shiny, reflective finish that makes colors appear brighter and more vibrant. Matte laminate has a smooth, low-glare finish that creates a softer, more refined look.

The best choice depends on the material and visual effect you want:

White BOPP Stickers: Glossy adds bold color and shine, while matte creates a softer, low-glare finish that you can write on with a permanent marker.
Clear Stickers: Glossy creates a polished, glass-like look, while matte creates a semi-frosted appearance that softens transparency and reduces glare.
Holographic Stickers: Glossy enhances the rainbow shimmer and reflective effect, while matte creates a more muted metallic finish with a softer sheen.

Question 8

Can I get my stickers fast?

Accepted Answer

Yes! Most Custom Stickers are printed and ready to ship within 3–5 business days after proof approval. Learn more about Turnaround.

Need them sooner? Rush Printing prioritizes artwork review and production, getting your order printed and ready to ship within 1 business day after proof approval. Available on select products and materials for an additional fee, depending on production capacity. Learn more about Rush Printing.

Shipping time is additional to production time and is selected separately at checkout. Learn more about Shipping.

Question 9

Can I choose a custom Roll Quantity for Kiss Cut Stickers on rolls?

Accepted Answer

Yes! Custom Roll Quantity is only available for Kiss Cut Stickers on rolls. Under Advanced Options, you can select the Number of Rolls or Items per Roll. Available selections depend on your total order quantity and product specifications. A small fee applies, and this option is not available with Rush Printing.

Learn more in our How to Choose a Custom Roll Quantity Help Center guide.

	Individual Stickers (Die Cut)	Sticker Sheets	Sticker Rolls (Kiss Cut)
Best for	Giveaways, merchandise, resale, and package inserts	Sticker sets, events, giveaways, and branded handouts	Bulk quantities, packaging, promotions, and repeated application
Designs	One design per sticker	Up to 30 designs per sheet	One repeating design per roll
Minimum Size	1" × 1"	1" × 1"	0.5" × 0.5"
Format	Individually cut stickers shaped around your design	Multiple stickers arranged on one backing sheet	Stickers on a continuous roll for easy peeling and dispensing
Materials	White BOPP, Clear BOPP, Holographic BOPP, Glitter BOPP, Glow in the Dark PET	White BOPP, Clear BOPP, Holographic BOPP, Glitter BOPP, Glow in the Dark PET	White BOPP, Clear BOPP, Holographic BOPP
Backing & peel options	Split backing on most materials; peel assistance available for Clear Stickers	Stickers peel from a backing sheet	Stickers peel from a continuous roll liner; optional perforations and roll orientation

Material	White polypropylene (BOPP)	UV Resistant	Yes
Thickness	2.6 mil	Oil Resistant	Yes
Adhesive	Permanent acrylic adhesive	Writable	Yes (matte lamination only, permanent marker only)
Protective Finish	Glossy or matte laminate	Care & Cleaning	Hand wash recommended. Dishwashers may affect the lamination over time.
Water Resistant	Yes	Temperature Tolerance	–65°F to 200°F (after application)
Outdoor Durability	Up to 12–18 months outdoors	Notes	Best all-purpose sticker; durable, flexible, and great for branding, merch, and packaging.
Surface Wear Resistance	Scratch resistant; resists everyday scuffs and abrasion

Material	White polypropylene (BOPP)
Thickness	2.6 mil
Adhesive	Permanent acrylic adhesive
Protective Finish	Glossy or matte laminate
Water Resistant	Yes
Outdoor Durability	Up to 12–18 months outdoors
Surface Wear Resistance	Scratch resistant; resists everyday scuffs and abrasion
UV Resistant	Yes
Oil Resistant	Yes
Writable	Yes (matte lamination only, permanent marker only)
Care & Cleaning	Hand wash recommended. Dishwashers may affect the lamination over time.
Temperature Tolerance	–65°F to 200°F (after application)
Notes	Best all-purpose sticker; durable, flexible, and great for branding, merch, and packaging.

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Which Custom Sticker Should I Choose?

Compare Individual Stickers (Die Cut), Sticker Sheets, and Sticker Rolls (Kiss Cut) to find the best option for your project.

Materials & Specs

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Use Cases

Artwork Setup & Tips

Frequently Asked Questions

What are Custom Stickers?

What size should my Custom Sticker be?

Are Custom Stickers water resistant?

Are Custom Stickers dishwasher safe?

Can I order Custom Stickers in bulk?

What's the difference between Stickers and Labels?

What’s the difference between matte and glossy stickers?

Can I get my stickers fast?

Can I choose a custom Roll Quantity for Kiss Cut Stickers on rolls?

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